, Home About Us Product News Contact Testimonials Blog How to Make a Bank Reputation Drive Cross Selling Posted by Stewart Rose on Mon , June 13, 2011 A good reputation is undoubtedly important to any financial institution . It translates into more new and more loyal customers . A recent article in American Banker discussed the results of the American Banker second annual survey of bank reputation . This 30 bank survey was conducted by the Reputation Institute an evaluated reputation across several dimensions including corporate citizenship , financial performance , governance , innovation , leadership , perceived workplace environment and products and . services The article noted that BBVA Compass enjoyed the most improved image , moving up 11 slots into the No . 5 position . When asked